1. Lanolin Slugging
Move over petroleum jelly!!! TikTok’s new obsession is lanolin slugging. This involves sealing in your nighttime skincare with a thin layer of pure lanolin to lock in moisture, repair dry patches, and protect the skin barrier. Lanolin is 100% natural, intensely hydrating, and has been trusted for over 100 years by everyone from shepherds to Hollywood stars. Pure New Zealand lanolin, in particular, is prized for its purity and quality and is quickly becoming the “it” ingredient of 2025.
2. Cold Cream Cleansing
The thick, creamy cleansers of your grandmother’s vanity are back. These emulsifying formulas melt away makeup while keeping the skin soft and hydrated.
3. Skin Icing
Straight from the 1950s playbook, icing the face is now being rediscovered for its ability to depuff, tighten, and boost circulation.
4. Facial Steaming
Once a beauty salon ritual, steaming at home is trending again for its pore-opening, glow-giving effects.
5. Oil Cleansing
Inspired by ancient beauty traditions, cleansing oils are trending for their gentle way of removing impurities without stripping natural oils.
6. Powder Cleansers
These retro cleansers, activated with water, are back for their travel-friendly, shelf-stable benefits.
7. Skin Brushing
Dry brushing for smoother skin and better circulation is trending again, with TikTok influencers swearing by it.
8. Milk Baths
A Cleopatra-approved luxury, milk baths are re-emerging as a self-care staple for soft, luminous skin.
9. Herbal Infused Oils
From chamomile to calendula, botanical oils are making a comeback as nourishing skin treatments.
10. DIY Face Masks
Homemade masks using kitchen staples like honey, oats, yogurt are making a nostalgic return.
Why Lanolin is the True Comeback Queen
While all these vintage-inspired trends are having their moment, lanolin stands apart. It’s not just a fad, it’s a proven, natural moisturizer that mimics the skin’s own lipids, making it incredibly effective for dryness, chapping, and barrier repair. In a world of synthetic skincare, Pure New Zealand lanolin is the ultimate heritage beauty secret making waves on TikTok, and winning loyal fans all over again.